Who's behind Auve Nico
I'm Nico. Digital marketing consultant, web designer and the person who will think through, build and measure your digital presence. No team, no middlemen, no surprises.
- 3 years and 3 months as a freelancer
- Before that, agencies in Seville and Barcelona
- Just one person from start to finish
In shortThree key points on this page
Nico, freelance digital marketing consultant in Seville: from doer to strategist, with the website as the operations hub.
In the trenches since 2018 and self-employed since 2023, working with businesses all over Spain; real figures or nothing.
Five principles that sum up how I work: if you don't own it, it isn't an asset; good marketing doesn't make things up; measure or do nothing; think first, then execute; whoever works on your project answers for it.
From doer to strategist
Not much biography, plenty of context: why I think the way I do.
I didn't start out as a consultant. I started out as someone who wanted to do marketing properly.
I studied Audiovisual Communication in Seville because sound and design were what drove me. The degree didn't give me either of them in any depth, so I taught myself. Halfway through, feeling the vertigo of a job market that shows no mercy in Spain, I took a master's in digital marketing alongside my degree.
That's where I discovered personal branding and fell in love with an idea that still defines everything I do today: marketing should show what a brand really is, not invent what it isn't.
Then came the agencies. I worked at several in Seville. I learnt fast. But I also learnt that at most agencies you're a resource, not a professional. Exploitative hours, projects with no strategy behind them, clients who never know who is really handling their brand.
The lesson that changed everything. During a spell in Barcelona, I started creating content about personal branding on Twitter (now X). I did it out of conviction. And it worked: I built a real audience. But I didn't make a single euro. I wasn't self-employed, I had no defined services, I had no website. I had visibility with no system. That experience is where everything I do today comes from.
Today, that's Auve Nico. Doing websites, SEO, social media, advertising and branding since 2018. All of it, with my own hands. That gives me something a PowerPoint consultant will never have: when I diagnose, I know what I'm talking about. I've been in the trenches.
I've already done the doing. What drives me now is thinking, diagnosing, leading the process and making sure every action makes sense and can be measured. I think like a strategist because I first worked as a technician.
Since 2018 in the trenches
From the first commission to leading the whole process. This is what's behind it.
Five principles, one way of working
They're convictions, not slogans. I argue them in my content and prove them through my work.
If you don't own it, it isn't an asset
Your website is your ground. Social networks are borrowed ground.
Good marketing doesn't make things up
It highlights what's good, listens and helps you improve.
Measure or do nothing
Without data there's no strategy, only faith.
Think first, then execute
Action without diagnosis is noise.
Whoever works on your project answers for it
No filters, no middlemen, no surprises.
Frequently asked questions
What people want to know before they write to me.
Who is Auve Nico?
Do you work with a team or is it you directly?
Do you only work in Seville?
If this rings true for you, let's talk
If you're looking for someone who will tell you the truth, help you put your thoughts in order and help you build something that works, let's talk.