Digital marketing consultant in Barcelona

What I see in businesses in Barcelona

Four projects with businesses based in the province and the same pattern: the brand was ahead of the method. A data analyst with technical prestige and no defined ideal client. An influencer agency whose brands were asking for more than campaigns: their own social channels, content, advertising and measurement. A Google Ads account with live ads that recorded no conversions because consent mode was missing. An industrial brand with Instagram and no plan.

In every case the first phase was the same: finding out what's there, what works and what's broken. Publishing or bidding without that is expensive noise.

Real work in Barcelona: what I did and what happened

Data Gourmet (2023). The personal brand of a data analyst who wanted to sell consulting under his own name. Several sessions between October and November 2023: an analysis of the person and the brand, a written value proposition, a strategy across four channels (email, website, LinkedIn and YouTube) with an eleven-month timeline, and a logo in seven versions. He came away with a clear direction before publishing anything. See the case study

Doublecheck Projects (2024–2025). An influencer marketing agency working with European brands. When a client asks for a full strategy, I write it and the agency presents it. Three white-label strategies between 2024 and 2025: building materials, tiling systems and home automation. Each one starts from data, sets six-month goals and ends with a costed proposal broken down by plan; the first ran to 20 pages, from the situation analysis to the budget. See the case study

Inventos Eureka (2025). A patent service with a Google Ads campaign that was spending without knowing what it brought in, on a budget of €12 a day. Before touching the bids, I fixed the measurement: Google Tag Manager, consent mode and enhanced conversions. The campaign racked up 4,330 clicks in six months with a CTR of 5.89% and a cost per click between €0.41 and €0.49; 93% of the clicks came from mobile, and Analytics recorded at least 17 forms submitted plus five more enquiries. See the case study

SPAX España (2026). Professional screws and fixings for carpenters, fitters and installers. With Doublecheck Projects I set up the quarterly strategy and the monthly execution: four posts and two story sequences a month, plus a reel with creators from the trade. In the first quarter of 2026, Instagram engagement went from 4.74% to 6.69%. A reel with a creator reaches 1,383 people on average, compared with 278 for an image post. See the case study

How I work with businesses in Barcelona from Seville

Remotely and in writing. Video calls, access to your tools and reports that make sense. I travel if the project calls for it.

I publish starting prices, approximate and excl. VAT: the Diagnostic Session is free, the Digital X-Ray costs €390 (€290 for the self-employed and associations), the action plan starts at €450 a month and a website at €1,000 for the self-employed and €1,500 for companies.