One resource per article. They're the ones I use with my clients, as a PDF to print or an Excel file to fill in. Download the one you need and read the article if you want to know where it comes from.
Each one solves one thing: measuring, planning, hiring, publishing, migrating or deciding. Start with the one that answers today's problem; the number matches the article it goes with.
One row per old URL: what it brought in, what you decide and where it goes. With the review schedule at 0, 7, 30 and 90 days. The checklist is the one I'm following in my own migration: inventory, redirects and monitoring.
Read the article: How to change your website without losing SEO: the step-by-step processA checklist with deadlines and free tools, a monthly tracking sheet and the 30 questions to find out whether ChatGPT, Gemini or AI Mode already cite you.
Read the article: How to show up in ChatGPT and Google's AI as a small businessA checklist for the meeting, with the answer you should hear, red flags and a price benchmark. The comparison sheet puts your quotes in columns and scores them.
Read the article: How to hire a web designer without nasty surprisesFour of your own numbers and it tells you what a lead and a customer cost you, and whether the campaign holds up. The checklist is the 14 boxes you need to tick before paying for traffic.
Read the article: Online advertising for small businesses: what actually worksThree phases, five KPIs and one row per month. With a tab for your 20 target searches and the list of key events you need to have in GA4.
Read the article: Digital marketing KPIs: the ones that matter for your small businessThe task map I use in my business, with what I delegate and what I don't, and the review list I go through before publishing anything. So AI saves you time without it showing.
Read the article: AI in your small business's marketing: what I delegate and what I checkThe sheet where you note what each event measures, which page it fires on, whether it's a key event and who checks it. And the seven steps to get GA4 set up in an afternoon, with how long each one takes and where it's done.
Read the article: How to set up GA4 for your small business: key events in an afternoonTwelve criteria, a weight for each and a score that works itself out. The sheet, for printing: eight criteria, three questions and what it costs to maintain each option. So you decide with your project in front of you, not the latest trend.
Read the article: WordPress or a hand-coded website: which to choose for your businessOne row per month: five numbers, what's been done and three decisions. The script is the one I follow with my clients: five minutes on numbers, ten on what's been done, ten on decisions and five on next month.
Read the article: Monthly marketing report: what it includes and what you decideMy welcome sequence, email by email: what goes out, when and with what goal, and what the law requires before you send. The sheet plans the fortnightly sends and logs sign-ups, unsubscribes, clicks and replies.
Read the article: Email marketing for small businesses: where to really startOne row per page: its job, the search it answers, the call to action, who writes the copy and its status. With a tab for your 20 searches. The twelve questions are the ones I answer with every client before sketching anything.
Read the article: What pages your business website should have, and in what orderThirteen weeks on one sheet: the reader's question, the first-hand data that backs it up, the service it links to and the status of each article. With a bank of real questions and an updates tab. The checklist is the fifteen boxes I tick before hitting the button.
Read the article: A blog for your small business: what to write and how often to publishAudit, goals with numbers, a 90-day plan, routine and measurement. If it doesn't fit here, it won't get done.
Read the article: Strategic digital consulting: the complete method in 5 stepsTen minutes. It tells you whether your problem is visibility, conversion or measurement, and what I'd do first.
Read the article: Digital marketing consulting for small businesses: what it is and when you need itTwelve things anyone should know by the age of 16, and any business before opening an Instagram account. With where to learn each one, for free.
Read the article: Should digital marketing training be compulsory?Five ideas from each of the four authors, with how to apply them today, and a one-page template with the three phases.
Read the article: The origins of personal branding: 4 essential booksDownload the one that answers today's problem. The rest will still be here when you need them.
The examples they come with are mine or from published cases. Delete them and put in your own: that's what turns them into a decision.
The Diagnostic Session is free, lasts 30 minutes and I prepare it in advance. Bring the resource half filled in: it works as a script.
Fortnightly. One idea, one client figure (with permission), one tool or process and an invitation to the Diagnostic Session. No spam, no hot air, no filler.
Clear ideas to make your digital presence work.
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Controller: Nicolás Álvarez Villegas (Auve Nico). Contact: comunicacion@auvenico.es.
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