LinkedIn for an insurance brokerage: same posts, twice the clicks
AndalBrok sells insurance to professional groups: nurses, vets, doctors, lawyers. Its social media had to speak to them, especially on LinkedIn.
In shortThe three key points of this case
A brokerage like AndalBrok sells liability insurance to a vet or income protection cover to a nurse.
Each network has its role: LinkedIn to persuade, Instagram and Facebook as a shop window.
With the same number of posts (110 versus 109), impressions per post rose by 86% and clicks went from 560 to 1,220 from one period to the next.
Three networks, a small team and a very specific audience
A brokerage like AndalBrok sells liability insurance to a vet or income protection cover to a nurse.
That audience is on LinkedIn. That's where we had to talk to them, in formats that get read.
Formats that get read and saved
Each network has its role: LinkedIn to persuade, Instagram and Facebook as a shop window.
- LinkedIn as the main network — content for each professional group: legal changes, cover and real cases.
- Documents instead of stand-alone images — PDF carousels that are read inside LinkedIn and multiply clicks.
- Instagram and Facebook with their own template — a refreshed identity and a monthly calendar scheduled in Metricool.
- Monthly and quarterly report — what worked, what didn't and what changes the following month.
More reads per post
April–December 2025 versus January–August 2026, with the same number of posts (110 versus 109). Impressions per post rose by 86% and clicks went from 560 to 1,220.
Documents quadrupled their clicks per piece. Page followers grew from 755 to 1,005. On Instagram and Facebook the work is about consistency: there are no figures to boast about there.
Source: Metricool, data checked on 9 September 2026.
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