A redesign with a members’ area that multiplied a cluster’s Google visibility by 15
Land brings together Andalusia’s audiovisual and digital content companies. Its website had to serve the members on the inside and win over those on the outside.
In shortThe three key points of this case
The new management arrived with ideas: new sections, a home page that explained what Land is and a private space for members.
Two phases quoted and approved in April 2025: the first, public; the second, members only.
The new website went live in June 2025 and the members’ area opened in December.
An association website that didn’t say what the cluster does
The new management arrived with ideas: new sections, a home page that explained what Land is and a private space for members. The website existed, but it didn’t do any of that.
The working committees needed a place to share minutes and documents. And the members needed a profile of their own.
The house before the keys
Two phases quoted and approved in April 2025. The first, public. The second, members only.
- Phase 1: restyling and expansion — new home page, strategic priorities, member directory with logo and profile, news and “become a member”.
- Content with the members — a data template so each company could provide its own information.
- Phase 2: members’ area — individual user logins, four working committees, minutes, official documents and an events calendar.
- Monthly maintenance — new members, news, minutes and the whistleblowing channel.
From reference site to the cluster’s working tool
The new website went live in June 2025 and the members’ area opened in December. A year later, Google impressions have multiplied by 15 and clicks have almost doubled.
Branded searches find it in first or second position, and more than half the traffic comes from search engines.
Source: Google Search Console and GA4, May–August 2025 vs May–August 2026.
Frequently asked questions
About this type of project.
What does a members’ area add?
Redesign or build a new website?
Need something similar?
Want to be the next case study?
Start with a Diagnostic Session. I review your digital presence before the video call and you come away with 3 clear priorities.