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Service 02/03 · The hub

Professional web design

Professional web design, in WordPress or custom code depending on the project, for the self-employed and small service businesses: from €1,000 (self-employed) and €1,500 (companies), excl. VAT, with the option to pay in 12 instalments if you take out maintenance. Includes architecture, technical SEO, forms, GA4 and Search Console set up, handover training and 30 days of support. The timeframe is set in the proposal.

A service website has one job: making your phone ring. I design yours for that: in WordPress or custom code, depending on what your project needs. Fast, ready for Google from day one and built around your ideal client.

  • WordPress or custom code, depending on the project
  • Technical SEO from day one
  • The website is 100% yours
In shortThe three key points of this service
01What it is

Websites with a job to do: attracting visitors, converting enquiries and letting you measure what works. In WordPress or custom code, depending on the project. Fast and ready for Google.

02What's included

Includes architecture built around your ideal client, technical and on-page SEO, forms, GA4 and Search Console set up, training and 30 days of support.

03Price and format

Websites for the self-employed from €1,000, for companies from €1,500; maintenance from €120/month. Domain and hosting in your name.

The problem

Your website needs a review if:

  1. It exists but hardly brings in any leads or enquiries.
  2. It's a jumble of sections, services and messages with no order.
  3. Visitors arrive, but you don't know what they do or where they drop off.
  4. The design doesn't reflect the real standard of your services.
  5. It loads slowly, doesn't look right on mobile or has technical problems.
What's included

What we work on, piece by piece

Each block is a service you can hire on its own. Together, they're a system.

Web architecture and strategy

Before touching the design, you and I work out what your website has to do for your business. Goal, structure, content hierarchy and CTAs. Everything comes from the diagnosis, not from an aesthetic brief.

More on web architecture →

Design and development: WordPress or custom code

WordPress with Elementor Pro if you're going to edit it yourself and want to grow with plugins. Custom code if speed and security come first and you won't be touching it every week. Your project decides, not fashion. Forms, email marketing and analytics built in; if you sell online, WooCommerce.

More on WordPress or code →

SEO, speed and conversion

Technical and on-page SEO from day one: metadata, headings, structured data and Core Web Vitals. Your website ready for Google before it goes live.

More on SEO →

Local SEO and Google Business

If your business serves a specific area, I work to make sure people find you when they search for what you sell, where you sell it. Google Business Profile, reviews and visibility on Maps.

More on local SEO →

Maintenance and ongoing improvement

A strategic website isn't a one-off project. Updates, security, backups and continuous improvements so it keeps working.

More on maintenance →

Redesign and migration without losing SEO

Changing website, domain or platform without losing what already ranks. URL inventory, 301 redirects, Search Console monitoring and checks after the switch. I've done it with websites whose traffic they couldn't afford to lose.

More on migrating without losing SEO →
Who it's for

Who this service is for

And who it isn't for: anyone looking for the lowest price, social media without a website or measurement, or results in two weeks.

01

Small service businesses

You make your living from your service, and your website should bring you clients, not just exist. I build it to attract and convert.

02

Independent professionals

Your personal brand is worth more than your current website. I'll give you a website that lives up to your work, ready to grow with you.

03

Digital projects

You were born online: without a solid technical base, everything wobbles. Structure, speed and SEO from day one.

What I believe in

Why I work this way

Five theses drive everything I do. This is the one that governs this service.

Your website is your best salesperson: it attracts, converts and measures. A business card does none of that.
Thesis 1 · Your own ground, not borrowed
Pricing

Starting prices, no surprises

I publish starting prices because I'd rather filter early than waste both our time.

Website for the self-employed
from €1,000

For professionals who need a website that brings in clients and can be measured.

  • Home, services, about me, contact and a blog ready to go
  • Initial SEO and speed
  • Handover training and 30 days of support
  • Domain and hosting in your name
Start with the Diagnostic Session
Website maintenance
from €120/month

To keep the website fast, secure and up to date without you having to think about it.

  • Weekly updates with a backup first
  • Security and monitoring
  • Status report
  • Plus and Pro plans with hours for changes and an SEO review
See maintenance

Website for the self-employed vs website for companies: what changes

Website for the self-employedWebsite for companies
Starting pricefrom €1,000from €1,500
Who it's forProfessionals who need a website that brings in clients and can be measuredSmall service businesses with several business lines or locations
PagesHome, services, about me, contact and a blog ready to goEverything above, with more service pages
SEOInitial SEO and speedArchitecture geared towards local SEO
MeasurementForms, GA4 and Search Console set upLead qualification forms and advanced analytics
ExtrasDomain and hosting in your nameExtra pages, languages and landing pages at a fixed price
HandoverHandover training and 30 days of supportHandover training and 30 days of support

Prices before tax (excl. VAT). The website, domain and hosting are yours.

Prices before tax (excl. VAT). Pay outright (40% on acceptance, 60% on delivery) or in 12 instalments with maintenance included. The website, domain and hosting are yours.

FAQ

Frequently asked questions

What people ask me before hiring me for web design.

What technology do you build websites with?
WordPress with Elementor Pro, or custom code (HTML, CSS and JavaScript), depending on the type of project and what you need. Both are fast, responsive and measurable. This very website is built in code.
Is the website optimised for SEO from the start?
Yes. Technical and on-page SEO from day one: structure, metadata, speed, indexing and structured data.
Does it include maintenance?
Maintenance is a separate service, but I recommend it. A website without maintenance has an expiry date.
Do you just design pretty websites?
The design serves the business. The website has to attract visitors, convert enquiries and let you measure what works.
How much does a website cost?
From €1,000 for the self-employed and €1,500 for companies, excl. VAT. The final price depends on the scope: pages, copy, integrations, online shop. After the Diagnostic Session I give you a fixed-price proposal.
Do the prices include VAT?
No: they're net prices, and 21% VAT is added to the invoice. If your business can't deduct it, that 21% is a real cost for you. Tell me in the Session: the proposal is finalised with that in mind.
Can I pay for it with Kit Digital?
I'm not a registered digitalisation agent, so my websites can't be paid for with that grant. If Kit Digital is your priority, you're better off with a registered agent. Before accepting a “free” website, it's worth knowing what your business needs and whose name the website will be in: that's what the Diagnostic Session is for.
Do you produce reports?
Yes, with maintenance: the basic plan includes a status report, and the Plus and Pro plans a monthly report. The website is delivered with GA4 and Search Console set up, so the data is yours from day one, whether or not you take out maintenance.
Start here

Want to know what your digital presence is missing?

Request your Diagnostic Session: 30 minutes by video call. Beforehand, I review your website, your social media and your SEO. You come away with 3 clear priorities for improvement.

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