Online advertising
Google Ads, Meta Ads and LinkedIn Ads campaigns for service businesses that want contacts, not just clicks. The ad spend is paid directly to the platform, with no made-up minimums. The management fee is agreed after the free Diagnostic Session.
Well-managed online advertising is the fastest way to bring qualified traffic to your website. But badly managed, it's the fastest way to throw money away. I design, manage and optimise campaigns that generate contacts, not just clicks.
- Google, Meta and LinkedIn Ads
- Full funnel: ad, landing page and email
- Weekly optimisation
In shortThe three key points of this service
Well managed, online advertising is the fastest way to bring qualified traffic to your website; badly managed, it's the fastest way to throw money away.
Campaigns on Google Ads (search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads that generate contacts, not just clicks.
Management fee fixed after the diagnosis; the ad spend is paid directly to the platform, with no made-up minimums.
What we work on in online advertising
- Google Ads: search, Display, YouTube, Performance Max.
- Meta Ads: Facebook and Instagram for services and local businesses.
- LinkedIn Ads: B2B and professional services.
- Lead generation funnels: Ads + landing page + email.
- Ongoing optimisation: CPC, CPA, ROAS, A/B testing of creatives.
Campaigns set up + weekly optimisation + performance reports.
Case study · Inventos Eureka→One piece of the same system
No service stands alone: they all bring traffic, leads or clarity to your website.
Digital marketing
The channels that make sense for your business, connected to your website and measured.
See the service →Social media management
Strategy, content, scheduling and analysis. Posting with purpose.
See the service →Branding and visual identity
Logo, colours, typefaces and brand manual. A brand people recognise.
See the service →Frequently asked questions
What people ask me about online advertising.
Which platforms do you run campaigns on?
Does advertising bring in customers or just clicks?
Do I need a website to run ads?
Want to know what your digital presence is missing?
Request your Diagnostic Session: 30 minutes by video call. Beforehand, I review your website, your social media and your SEO. You come away with 3 clear priorities for improvement.