Digital marketing consultant in Madrid

What I see in Madrid organisations

Two situations keep coming up. The first: an organisation with lots of activity and no common home. Events, news, documents and members scattered across social media and word of mouth, with a community that cools off between one event and the next. The second: a group with several brands and no in-house designer, where every piece comes out different because it’s made by whoever has the time.

Both are fixed the same way: a clear structure, a sustainable rhythm and someone who delivers on time. In Madrid you compete against everyone; consistency is what the fewest people manage to keep up.

Real work in Madrid: what I did and what happened

Federación Santo Domingo Hispania, website (2023). A federation that coordinates people and activities relied on social media and word of mouth. I designed the website as the hub of the community: events, news and documents in plain sight, a members’ area and news updates that don’t depend on anyone technical. Today it’s the federation’s point of reference. See the case study

Federación Santo Domingo Hispania, social media (2024). They posted now and then, with no plan. A content strategy with a clear line and a calendar: events, history and community, with analysis to double down on what works. Their social media went from an occasional noticeboard to an active community channel. See the case study

Federación Santo Domingo Hispania, stories (2024). Between events, the community cools off. Recognisable story templates, content that looks back and builds anticipation before, during and after each date, polls and questions, and a rhythm that can be sustained without burning out. See the case study

Bigtoone (2025). A group of technology and services brands that needed steady design work without hiring in-house staff. I came in on an hourly basis, with a company email address, a shared calendar and a confidentiality agreement, from February to November 2025: a logo and colour versions for eight brands, 25 corporate backgrounds for video and presentations, 17 carousels and feed albums in two months, and the materials for a joint trade fair. Every fortnight, a timesheet and an invoice. See the case study

How I work with Madrid organisations from Seville

As if I were in-house: the client’s email, a shared calendar and a confidentiality agreement when needed, as with Bigtoone. Invoicing by timesheet.

Published starting prices, approximate and excl. VAT: free Diagnostic Session, Digital X-Ray €390 (€290 for the self-employed and associations), action plan from €450 a month, website from €1,000 for the self-employed and €1,500 for companies, social media management from €389 a month.