Stories that keep a community alive between events
A community doesn't come alive only on the day of the event. The FSDH's content had to keep the pulse going all year round.
In shortThe three key points of this case
Associations live on their events, but between one and the next the community cools off if there's no content to keep it alive.
I designed a line of content and stories built to keep the bond with the community going beyond the events.
The content kept the community alive between events.
Keeping the community from cooling off between events
Associations live on their events, but between one and the next the community cools off if there's no content to keep it alive.
The FSDH needed a line of stories and pieces to sustain the bond all year round.
Keeping the pulse going all year
I designed a line of content and stories built to keep the bond with the community going beyond the events.
- Recognisable story templates — a clear identity that's quick to produce.
- Looking-back and looking-ahead content — before, during and after each event.
- Engaging with the community — questions, polls and participation.
- A sustainable cadence — keeping the pulse going without burning out.
A community that doesn't switch off
The content kept the community alive between events.
More participation, more reach and a bond that no longer depends only on the big dates.
Frequently asked questions
About this type of project.
Why post between events if there's no news?
Are stories useful for an association?
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