Social media management that turns a federation into an active community
Federación Santo Domingo Hispania had social media, but no strategy and no rhythm. We turned it into a living community channel.
In shortThe three key points of this case
The federation posted now and then, with no plan and no consistency. The accounts existed, but they didn't build community or get people moving.
I designed a content strategy with a clear editorial line and a steady cadence, aimed at activating the community.
The accounts went from an occasional noticeboard to an active community channel.
Having social media isn't having a community
The federation posted now and then, with no plan and no consistency. The accounts existed, but they didn't build community or get people moving.
What was missing: strategy, rhythm and an editorial line that connected with members and with anyone who might join.
Strategy, rhythm and community
I designed a content strategy with a clear editorial line and a steady cadence, aimed at activating the community.
- Strategy and editorial line — what to say, to whom and why.
- Calendar and cadence — posting with rhythm, not in fits and starts.
- Content that connects — events, history and community.
- Analysis and adjustment — measure what works and double down.
A community that takes part
The accounts went from an occasional noticeboard to an active community channel.
More interaction, more reach and, above all, more people taking part in the activities.
Frequently asked questions
About this type of project.
How does a social media account become a community?
Is it worth managing an association's social media?
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