Visual identity for a consultancy: from a standalone logo to a considered brand
Themis had a logo, but not an identity. We built a consistent visual system that conveys the consultancy's solidity.
In shortThe three key points of this case
Themis used a logo, but every document, presentation and profile looked as if it came from a different company.
I designed a complete visual identity: not just a logo, but the rules for applying it consistently, every time.
Themis went from a standalone logo to an identity you recognise on any medium.
A logo is not a brand
Themis used a logo, but every document, presentation and profile looked as if it came from a different company. Without a system, there's no brand.
For a consultancy that sells judgement, that visual inconsistency undermined its credibility.
Building a system, not a drawing
I designed a complete visual identity: not just a logo, but the rules for applying it consistently, every time.
- Logo and symbol — a strong, recognisable mark.
- Palette and typefaces — a considered visual system.
- Applications — documents, presentations, website and social media.
- Brand guidelines — rules to keep everything consistent.
A brand people recognise
Themis went from a standalone logo to an identity you recognise on any medium.
Visual consistency reinforced the sense of solidity the consultancy needed to project.
Frequently asked questions
About this type of project.
Logo vs visual identity: what's the difference?
What are brand guidelines for?
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