Web design for a dental clinic that turns visits into patients
Clínica Vida Dental had prestige and word of mouth, but an old website that brought in no new patients and didn't show up on Google. We rebuilt it with the website at the centre.
In shortThe three key points of this case
Clínica Vida Dental had been running on referrals for years. But its website had the problem so many clinics have: pretty on the outside, invisible on the inside.
I applied the Auve Nico method: the website at the centre. Before designing anything, we defined who to attract and what action they had to take.
The website stopped being a brochure. Today Clínica Vida Dental appears in the top positions for the searches that matter in its area, and patients arrive from Google.
Offline prestige, online invisibility
Clínica Vida Dental had been running on referrals for years. But its website had the problem so many clinics have: pretty on the outside, invisible on the inside. Slow, unclear on mobile and with no simple way to book an appointment.
When a new patient searched for “dentist” in the area, the clinic didn't appear. And anyone who reached the website left without taking the next step.
The website as the hub for winning patients
I applied the Auve Nico method: the website at the centre. Before designing anything, we defined who to attract and what action they had to take.
- Architecture built around the appointment — a direct path to booking, without noise.
- Treatment pages built on search intent — pages for implants, orthodontics and cosmetic dentistry, designed to rank.
- Local SEO and Google Business Profile — local signals to appear on the map.
- Speed and mobile experience — a lightweight website on the device where most appointments are decided.
From brochure to patient channel
The website stopped being a brochure. Today Clínica Vida Dental appears in the top positions for the searches that matter in its area, and patients arrive from Google.
Average positions in Google Search Console, last 12 months.
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