A LinkedIn page built from scratch that grew its followers eightfold in eight months
DA&TO had no social media and no blog. We started in January 2026 with one rule: talk about the company and teach the trade.
In shortThe three key points of this case
No followers, no history and no photo of the founder: the brand had to be the company.
Less volume, more judgement. Around two posts a month and long-form articles on the blog.
The LinkedIn page started with 32 followers in January 2026 and had grown that base eightfold by August.
A new company with no voice anywhere
No followers, no history and no photo of the founder: the brand had to be the company.
Hospitality is full of guru noise. The content had to show sound judgement: recipe costing, cost control, mise en place. Things a restaurant can put into practice tomorrow.
Documents people read, articles people save
Less volume, more judgement. Around two posts a month and long-form articles on the blog.
- Editorial line — margin, processes, front of house and kitchen; a company tone, no one in the spotlight.
- LinkedIn documents and polls — PDF carousels and questions for the sector, around twice a month.
- Long-form blog articles — cost control, food cost, gross margin, mise en place, with their own images and a structure built for Google.
- Measurement with Metricool — followers, impressions and clicks per piece.
Followers who come for what they read
The LinkedIn page started with 32 followers in January 2026 and grew that base eightfold by August. Each document gets 28 clicks on average: people opening it and flicking through the pages.
These are figures from a young account, and that's how they should be read. The blog is starting to get impressions on Google.
Source: Metricool and Google Search Console, checked on 9 September 2026.
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