Local SEO in three languages to show up when a German searches for an installer in Mallorca
Having the website was step one. Step two: getting Google to show it to people looking for solar panels or a heat pump on the island, in their own language.
In shortThe three key points of this case
Greentech's clients almost always ask for a quote in German. Showing up for “photovoltaik mallorca” or “wärmepumpe mallorca” is worth more than an ad.
Local SEO every Tuesday and Thursday: an up-to-date Google Business Profile, a trilingual blog (two articles a month), content SEO and a monthly report.
Twelve months later, the website is in the top 5 for heat pumps in German and in the top 10 for solar panels, heating and solar installation; one in every three clicks comes from Germany.
Competing on Google in German from Mallorca
Greentech's clients almost always ask for a quote in German. Showing up for “photovoltaik mallorca” or “wärmepumpe mallorca” is worth more than an ad.
And the Google Business Profile had to be alive: photos, posts and reviews answered.
Consistency, on a calendar
Local SEO happens every Tuesday and Thursday.
- Up-to-date Google Business Profile — posts on Tuesdays and Thursdays, photos and review management, including the reviews Google made disappear.
- Trilingual blog — two articles a month on grants, self-consumption and air conditioning, in German, English and Spanish.
- Content SEO — titles, descriptions and service pages geared to local search.
- Monthly report — clicks, impressions, positions and forms, explained with no hot air.
Rankings that bring in quote requests
Twelve months later, the website is in the top 5 for heat pumps in German. And in the top 10 for solar panels, heating and solar installation. One in every three clicks comes from Germany.
Impressions have grown 2.9-fold in a year. In Spanish there's still a way to go, and I tell the client as much.
Source: Google Search Console, September 2025–August 2026 and May–August 2025 compared with May–August 2026.
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