Brand audit that sorts out purpose before spending on marketing
Data Gourmet is the personal brand of a data analyst. He wanted to sell consulting under his own name. Before publishing anything, we got clear on who he is, who he works for and why.
In shortThe three key points of this case
A solid technical profile and an undefined brand: no clear purpose, no ideal client, no content plan.
Several working sessions between October and November 2023, with a final document that brings it all together.
Data Gourmet came out of the sessions with a well-ordered brand: purpose, ideal client, positioning and a content plan for each channel.
Before running, know where you're heading
A solid technical profile and an undefined brand: no clear purpose, no ideal client, no content plan. Publishing like that would have been noise.
Before publishing, the sessions.
A diagnosis built on method
Several working sessions between October and November 2023, with a final document that brings it all together.
- Analysis of the person — personal Canvas model, SWOT, specialism tags and what Google says about him.
- Analysis of the brand — services, ideal client (pain points, objections, desires), role models, opportunities and an audit of LinkedIn, YouTube and the website.
- Value proposition and SMART goals — website and profiles, regular publishing, a free course and a membership within a year.
- Digital strategy across four channels — email, website, LinkedIn and YouTube, with content types and an eleven-month schedule.
- Identity — a logo in seven versions and cover images for LinkedIn, YouTube, Facebook and X.
A brand with direction
Data Gourmet came out of the sessions with a well-ordered brand: purpose, ideal client, positioning and a content plan for each channel. And with an identity ready to use.
What comes next depends on consistency; the foundations are in place.
Frequently asked questions
About this type of project.
What is a brand audit?
Personal brand or company brand?
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Start with a Diagnostic Session. I review your digital presence before the video call and you come away with 3 clear priorities.