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Factoría Serendipia · Web

Migrating an entire web ecosystem without anyone noticing

Factoría Serendipia needed to move several websites to a new server with no downtime and no SEO losses. A precision job, with no margin for error.

  • SectorServices · Agency
  • ServiceWebsite and server migration
  • Year2024
Website and server migration for Factoría Serendipia — Auve Nico
SectorServices · Agency
ServiceWebsite and server migration
2024project year
In shortThe three key points of this case
01The challenge

Migrating an ecosystem of several websites is like open-heart surgery: one mistake and down go the service, the SEO or both.

02The process

I planned the migration down to the last detail: backups, a staging environment, verification and a controlled switchover, with SEO protected.

03The result

The whole ecosystem moved to better infrastructure without anyone noticing.

The challenge

Migrate without breaking anything

Migrating an ecosystem of several websites is like open-heart surgery: one mistake and down go the service, the SEO or both.

Factoría Serendipia needed to move everything to better infrastructure, but without downtime or scares with its search rankings.

The process

Precision and zero surprises

I planned the migration down to the last detail: backups, a staging environment, verification and a controlled switchover, with SEO protected.

  1. Audit and migration plan — inventory, dependencies and risks.
  2. Staging environment — test everything before touching production.
  3. Controlled migration — a switchover with no downtime and carefully handled redirects.
  4. Post-migration checks — performance, SEO and indexing reviewed.
The result

Everything moved, nothing broken

The whole ecosystem moved to better infrastructure without anyone noticing. Nobody noticing is exactly what success looks like.

Factoría Serendipia gained performance and stability without paying the usual price of a migration.

“Working with Nico means valuing and enjoying a job well done. Easy communication, a strong ability to adapt to processes, energy, smooth working and a proactive attitude. A great professional and, if anything, an even better person.”
Javier FernándezDigital Strategy Manager at Factoría Serendipia
FAQ

Frequently asked questions

About this type of project.

Can you migrate a website without losing SEO?
Yes, with a careful redirect plan, indexing checks and testing beforehand. The key is in the planning.
Does a migration mean the website goes down?
It shouldn't. With a staging environment and a controlled switchover, the migration happens with no noticeable downtime.
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