A corporate website for a consultancy that wants to look as solid as it is
Themis Consultoría sells trust and judgement. Its website had to prove it from the very first second and attract the right client.
In shortThe three key points of this case
In consulting you don't sell a product, you sell judgement. And that comes across (or gets lost) on the website.
I designed a B2B website focused on building trust and on qualifying leads: so the right client recognises themselves and gets in touch.
The website started attracting the right client and filtering out the ones who aren't a fit.
Selling intangibles needs a website that convinces
In consulting you don't sell a product, you sell judgement. And that comes across (or gets lost) on the website.
Themis had the expertise, but a website that neither communicated it nor filtered for the clients it really wants.
Authority, clarity and proof
I designed a B2B website focused on building trust and on qualifying leads: so the right client recognises themselves and gets in touch.
- An authoritative voice — messages that demonstrate judgement rather than proclaim it.
- Services explained clearly — what they do, who for and with what result.
- Proof and case studies — evidence that backs up the promise.
- Qualified lead generation — forms and calls to action designed for B2B.
Fewer tyre-kickers, more good clients
The website started attracting the right client and filtering out the ones who aren't a fit.
Themis now projects the same solidity online that it conveys in person.
And it shows on Google: the website went from zero organic visits to a steady flow, month after month since late 2024 (Google Analytics data).
Frequently asked questions
About this type of project.
How does a consulting website generate leads?
Does a generic website work for B2B?
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