A website for an energy company that turns the curious into quote requests
In a booming, highly competitive sector, Energía Plus needed a website that captured demand before the competition did.
In shortThe three key points of this case
The energy sector is booming, but that means fierce competition for every search.
I designed the website to rank for high-intent searches and turn them into quote requests.
The website started capturing the demand that used to go to others.
Plenty of demand, plenty of competition
The energy sector is booming, but that means fierce competition for every search. If you don't rank, you don't exist.
Energía Plus had the product and the price, but a website that wasn't capturing the demand already out there on Google.
Capture existing demand
I designed the website to rank for high-intent searches and turn them into quote requests.
- Pages by service and intent — self-consumption, solar PV, energy savings.
- Estimates and quote requests — from interest to enquiry with no friction.
- Local and product SEO — showing up where people search, and for what they search.
- Social proof and guarantees — installations, certifications and trust.
Quote requests that come in on their own
The website started capturing the demand that used to go to others.
Energía Plus now gets qualified quote requests through the organic channel.
Frequently asked questions
About this type of project.
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