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Ikom Surfaces · Web

A website for a surfaces manufacturer that shows the product and generates leads

Ikom Surfaces works with a very visual product. Its website had to be a showroom that also generated leads.

  • SectorIndustry · Surfaces and worktops
  • ServiceWeb design
  • Year2023
Web design for Ikom Surfaces — Auve Nico
SectorIndustry · Surfaces and worktops
ServiceWeb design
2023project year
In shortThe three key points of this case
01The challenge

Surfaces sell by being seen. A website short on imagery doesn't do the product justice or make anyone want it.

02The process

I designed the website as a showroom you can browse, built to show off the product and make sales enquiries easy.

03The result

The website started doing the product justice and generating sales opportunities.

The challenge

A product people buy with their eyes

Surfaces sell by being seen. A website short on imagery doesn't do the product justice or make anyone want it.

Ikom needed a digital shop window that showed its materials and turned interest into enquiries.

The process

A showroom that also brings in leads

I designed the website as a showroom you can browse, built to show off the product and make sales enquiries easy.

  1. Visual catalogue of materials — strong photography and clear navigation.
  2. SEO-focused product pages — ranking for each type of surface.
  3. Contact and sample requests — from interest to a sales conversation.
  4. Performance with heavy images — speed without sacrificing visual quality.
The result

A product that shines and enquiries that come in

The website started doing the product justice and generating sales opportunities.

Ikom now wins clients who discover its materials online and ask for information.

FAQ

Frequently asked questions

About this type of project.

How do you sell a very visual product online?
With strong photography, a browsable catalogue and SEO-optimised product pages, without sacrificing speed.
Can a website generate industrial B2B leads?
Yes: by showing the product at a high standard and making it easy to get in touch or request a sample.
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