A year-old hair clinic that started to exist on social media from the first month of work
Cuida Tu Cabello had been open for a year, three minutes from Santa Justa station. Serious treatments, few photos and a digital presence that didn't show any of it.
In shortThe three key points of this case
The centre lived on word of mouth. Instagram existed, but with no consistent look; TikTok and Facebook didn't exist at all.
May 2024: profiles, visual style and first posts. Then, month by month.
For ten months the centre posted regularly on three networks, with its own video and a Google profile that started getting reviews.
Good service, zero shop window
The centre lived on word of mouth. Instagram existed, but with no consistent look; TikTok and Facebook didn't exist at all.
The business needed to show real results: before and afters, treatment packages, rituals. On a small budget and without taking up the team's time.
From an empty profile to a full calendar
May 2024: profiles, visual style and first posts. Then, month by month.
- Profiles and visual style — opening TikTok and Facebook, refreshing Instagram, templates for the feed, stories and highlights.
- Continuous content and video — step-by-step cases, treatments, packages and reels edited with subtitles and music.
- Google Business and printed pieces — optimised Business Profile, first reviews, service posters, opening hours, business card and stickers.
- Creators and Meta Ads — reaching out to agencies and Seville-based profiles; an agreement with a creator in exchange for treatments; a lead generation campaign on Meta.
A shop window that works every week
For ten months the centre posted regularly on three networks, with its own video and a Google profile that started getting reviews. The agreement with the creator set visits throughout 2025 in exchange for content.
A small account's numbers don't prove much: here the result is that the business now has a shop window.
Source: monthly client report (May 2024) and project archive.
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