A bilingual website for a production company that needed to show its team, projects and talent
Grupo ADM produces television, documentaries and fiction from Seville. Its website had to show the work, introduce 31 people and open the door to new talent.
In shortThe three key points of this case
ADM had projects, awards and a large team, but its website didn't show it: no personality, thin content, badly organised and full of errors.
One rule from the prototype on: the communications team had to be able to update it without relying on anyone.
It went live in December 2024 and by January it was in English too.
Lots of work to show and little space to show it
ADM works for national and regional broadcasters. It had projects, awards and a large team. Its website didn't show it: no personality, thin content, badly organised and full of errors.
It needed a place that told the story in order, and in two languages.
And a professional way to receive applications.
Designing for the team that will use it
One rule from the prototype on: the communications team had to be able to update it without relying on anyone.
- Clear architecture — services (TV content, documentary and fiction, research, development and AI, corporate), projects with galleries, news and contact.
- About us with 31 people — a photo, job title and one line from each; in colour and in black and white.
- English version — full translation, with hreflang, finished in January 2025.
- Training and user guide — the team uploads projects and news; I handle the monthly maintenance.
A website that works for the production company
It went live in December 2024 and by January it was in English too. Today almost three in every four visits come from Google, and searches with “productora” find it in first or second position.
In 2026 the site gained the Talent Channel and the whistleblowing channel: forms with CV upload, legal text and automatic confirmation to the candidate. Applications come in on their own.
Source: Google Search Console and GA4, February–August 2026.
“Thank you so much for being so quick. I've just run a test and everything works properly.”
Frequently asked questions
About this type of project.
What should an audiovisual production company's website have?
Who updates the website afterwards?
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