Ongoing graphic design for an insurance brokerage that speaks to twenty different professional groups
AndalBrok works with professional associations and trade unions. Every agreement needs its own flyer, ad or campaign. Since 2025 they all come off the same desk.
In shortThe three key points of this case
A flyer for vets won't work for nurses. An ad in the plastic surgeons' journal isn't a social post.
Applied identity first. Then pieces for each group, with the same commercial approach.
Since April 2025 the brokerage has had one person for design, website and social media.
One message per group; one piece per week
A flyer for vets won't work for nurses. An ad in the plastic surgeons' journal isn't a social post.
The brokerage needed design that was fast, consistent with its brand and adapted to each professional association or union.
A system so everything looks like it comes from the same stable
Applied identity first. Then pieces for each group, with the same commercial approach.
- Applied identity — email headers, corporate backgrounds, stickers and a presentation template.
- Pieces by group — professional liability, sick leave and accident flyers for vets; SATSE, RICOMS, Colvet and ICA Sevilla.
- Print and events — 2026 calendar, roll-up, diary, ads in the SECPRE and veterinary magazines, invitation to talks.
- Campaigns and landing pages — RICOMS campaign, landing page on assaults on vets, a medical complications presentation and gift cards.
Design that never stops
Since April 2025 the brokerage has had one person for design, website and social media. Every piece goes out with the same identity and the same commercial approach.
No figures here: design is measured in the campaign that uses it.
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