Seasonal set menus that turn a special occasion into more bookings
Christmas is won or lost in a few weeks. Bachio's special set menu had to sell the experience and fill group bookings.
In shortThe three key points of this case
Special occasions are a goldmine for hospitality, but the window is short.
I designed the seasonal set menu as a campaign piece: appetising, clear and geared towards group bookings.
The seasonal set menu became a campaign tool, not just another leaflet.
An opportunity that lasts a few weeks
Special occasions are a goldmine for hospitality, but the window is short. A poorly presented special set menu wastes the opportunity.
Bachio needed a Christmas set menu that would sell the experience and make group bookings easy.
Selling the experience, not just the dishes
I designed the seasonal set menu as a campaign piece: appetising, clear and geared towards group bookings.
- Festive, appetising design — conveying the experience of the occasion.
- A clear group offer — prices and options that are easy to understand.
- A digital version for sharing — on social media and the website.
- A call to book — from interest to booking a table or a group.
A campaign that fills tables
The seasonal set menu became a campaign tool, not just another leaflet.
Bachio made the most of the Christmas window to fill group bookings.
Frequently asked questions
About this type of project.
Is a special design for seasonal set menus worth it?
Does a seasonal set menu only work on paper?
Need something similar?
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