Two holiday lets, two Google profiles and three languages to win direct bookings
Bosco and Savio Eco Living welcome guests from several countries. Their Google profiles were half-finished and the website didn't fully speak English.
In shortThe three key points of this case
One of the profiles was 70% optimised; the other, 40%. The website, built on Amenitiz, had untranslated pages and no content to attract visits.
A kick-off in December 2024 and a monthly service until May 2025: Google profiles rewritten in three languages, SEO on Amenitiz, weekly posts and a city blog.
Between January and May 2025, the two profiles racked up almost 5,000 views and sent direct visits to the website.
Half-finished profiles and a website that didn't close the deal
One of the profiles was 70% optimised; the other, 40%. The website, built on Amenitiz, had untranslated pages and no content to attract visits.
Guests searching on Google found no reason to book direct.
The profile, the website and the rhythm
A kick-off in December 2024 and a monthly service until May 2025.
- Google profiles rewritten — a description with keywords, FAQs and services, in three languages.
- SEO on Amenitiz — titles and descriptions for eight pages in three languages, alt text, a “How to get there” page and complete translations.
- Weekly posts — every Tuesday, in Spanish, English and German, on both profiles.
- City blog — Holy Week, the April Fair and what to see in Seville, written for people who haven't booked yet.
More eyes on the profile, more direct visits
Between January and May 2025, the two profiles racked up almost 5,000 views and sent direct visits to the website.
Modest figures, in proportion to two holiday lets. But every direct booking is one less commission for the platform.
Source: client report, May 2025 (Google Business Profile and Analytics).
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