A content system so a pet insurance brand can post without improvising
SegurVet insures the health of dogs and cats. Its social media needed its own visual style and a calendar that didn't depend on the day-to-day of the brokerage.
In shortThe three key points of this case
The brand shared a team with the brokerage. When things got hectic, social media ground to a halt.
A system you design once and feed every month.
SegurVet's social media accounts have been posting consistently since May 2025. The reach figures are modest and I'm not going to dress them up: an insurance account on Instagram doesn't grow on its own.
Posting without a system means posting in fits and starts
The brand shared a team with the brokerage. When things got hectic, social media ground to a halt.
There were no templates, no tone of voice and no calendar that got followed even when nobody remembered.
Templates, calendar and scheduling
A system you design once and feed every month.
- Its own visual style — feed templates for 2025 and 2026, carousels and stories with SegurVet's identity.
- Useful content for pet owners — cover, first aid, frequently asked questions and seasonal campaigns.
- Scheduling with Metricool — a month designed and scheduled in one go on Instagram and Facebook.
- Data-driven review — a monthly report and adjustments to frequency and formats.
A steady rhythm and a recognisable brand
SegurVet's social media accounts have been posting consistently since May 2025. The reach figures are modest and I'm not going to dress them up: an insurance account on Instagram doesn't grow on its own.
The work here is steadiness, consistency and not depending on anyone.
Frequently asked questions
About this type of project.
Is Instagram worth it for an insurance brand?
What is a content system?
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