Instagram for an industrial brand: creator reels that reach five times more people than a post
SPAX makes professional screws and fixings. In Spain, its Instagram needed a plan and content that speaks the trade's language. With Doublecheck Projects, we built the strategy and found creators.
In shortThe three key points of this case
SPAX sells to carpenters, fitters and installers: useful content, approved by the Spanish team and by the German head office, with real creators showing the product on site.
The agency handles the relationship with the brand. I design, write, schedule and measure.
In the first quarter of 2026, Instagram engagement went from 4.74% to 6.69%.
A technical brand that has to win over the people who use it
SPAX sells to carpenters, fitters and installers. People who pay attention to the hands.
The challenge: useful content, approved by the Spanish team and by the German head office, with real creators showing the product on site.
Quarterly strategy, monthly execution
The agency handles the relationship with the brand. I design, write, schedule and measure.
- Strategy by quarter — content pillars (product, tutorials, brand, UGC and launches), calendar and KPIs.
- Four posts and two story sequences a month — design, copy and scheduling; stories always interactive.
- One UGC reel a month — creators from the trade, coordinated by quarter.
- Quarterly report with Metricool and Meta — plus talking points to defend the work to the brand.
More reach and more interaction in the first quarter
In the first quarter of 2026, Instagram engagement went from 4.74% to 6.69%. Interactions rose by 65%.
Creator reels reach five times more people than an image post: 1,383 people on average compared with 278. The best reel of the summer reached 3,808.
Source: Q1 2026 quarterly report (Metricool and Meta) and Metricool, January–August 2026.
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