A hospitality consultancy that started from scratch with a website, identity and blog in two months
DA&TO helps restaurants win back margin: recipe costing, processes, front of house and kitchen. In December 2025 it had a logo, a few packages and no digital presence at all.
In shortThe three key points of this case
The founder was clear about the service and who he wanted to help. Everything else was missing: a website that explained the consultancy, a consistent digital identity and content that showed sound judgement.
On a tight budget, you prioritise. Here the existing identity was adapted and the effort went into the website and the content.
The website went live at the end of January 2026 and Google started showing it in February.
A new company with nowhere to send a client
The founder was clear about the service and who he wanted to help. Everything else was missing: a website that explained the consultancy, a consistent digital identity and content that showed sound judgement.
And no personal photo: the brand is the company.
Identity, website and content in one go
On a tight budget, you prioritise. Here the existing identity was adapted and the effort went into the website and the content.
- The client's logo, as it was — left untouched: only its digital applications (favicon, email signature and LinkedIn banners).
- A website with a clear offer — who the consultancy is for, what each block includes (profitability, processes, menu, training) and a free first consultation.
- A blog that teaches the trade — cost control, food cost, gross margin, mise en place: long-form articles with their own images.
- Measurement — Search Console and GA4 from day one; the form connected to the inbox.
A complete digital presence to start selling
The website went live at the end of January 2026 and Google started showing it in February. It's a brand-new website: there are no figures worth publishing yet.
But there is a first real enquiry through the form, and a brand that's ready to be shown.
Source: Google Search Console and GA4, checked in September 2026.
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